While the idea of a VSCO girl seems ridiculous now, 7 years ago VSCO girls ruled Los Angeles. 

 

It all started 8 years ago when their supreme leader, Emma decided that it was time for her to pick up her Canon camera and make a video blog (vlog) showcasing the clothing she got from a thrift store. After years of digesting endless vlogs, she realized that her lifestyle was one that could break the internet. Without any filters, the constant zoom-ins, and the quirky ideas she had in mind, Emma set out to become an influencer. No one knew who she was but as Emma continued to vlog everything about her life, her viewers began noticing that her lifestyle was unlike any other. They realized that Emma loved drinking coffee with a reusable straw, that she loved wearing scrunchies and that thrifting, along with dressing casual and loosely was the “hip” thing to do. As her viewership grew, her instagram page became just as popular and was a source of inspiration for fashion. Along with her style, her instagram page was filled with pictures that were edited by the VSCO app. At the time, no one used VSCO as much, but her photos and style offered a bright, warm, beachy vibe that gained popularity. 

Emma introduced eco-friendly styles that were cool and easy, and after a year of vlogging, she moved to the influencer capital of the world…

Los Angeles.